Last week I was asked to speak at the biggest BNI Chapter in the UK about my company, Fountain. To stand out from the other speakers, I decided to use Simon Sinek’s advice and ‘Start With Why’.
It resulted a some excellent feedback, and, most importantly, 4 good leads. The other tactic I used in this presentation was making it about the audience. I do this especially at the beginning of the talk. I hope you find it interesting.