The most successful marketing campaigns all have one thing in common: they begin with the end in mind. Before you sit down to devise your strategy ask yourself two questions:
How many customers do you want?
How much are you willing to pay for them?
One you have those two numbers, you are in a strong position to work out which digital marketing strategies are viable, and which are not. You do this by running through the 3 most important numbers in Digital Marketing – or, of course, booking in a free strategy session with one of my team at Fountain: