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How to Create a Digital Marketing Strategy

The most successful marketing campaigns all have one thing in common: they begin with the end in mind. Before you sit down to devise your strategy ask yourself two questions:

How many customers do you want?

How much are you willing to pay for them?

One you have those two numbers, you are in a strong position to work out which digital marketing strategies are viable, and which are not.  You do this by running through the 3 most important numbers in Digital Marketing – or, of course, booking in a free strategy session with one of my team at Fountain:

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