The Three Most Important Numbers in Digital Marketing (Part 1)
This is the first video in a three part series on the three most important numbers in Digital Marketing. I hope you find it interesting, but most of all, useful.
How To Stand Out From The Crowd With Your Presentations
Last week I was asked to speak at the biggest BNI Chapter in the UK about my company, Fountain. To stand out from the other speakers, I decided to use Simon Sinek's advice and 'Start With Why'. It resulted a…
SEO is not dead: Why Nigel Botterill and Jonathan Jay are wrong this time
It seems, in my experience at least, most small business owners in the UK have heard of either Jonathan Jay or Nigel Botterill. Both offer business growth and marketing advice to small businesses and, generally speaking, offer a lot of…
A New Marketing Strategy Being Used By Goldman Sachs (and my clients)
I call this strategy: Partner Remarketing I'm assuming most of you will know what remarketing is. For those of you who don’t, it’s likely you would have experienced it. It’s when you are on a website, you leave, and then…
Fountain TED Talks: How to get anything you want
We have recently started running regular TED talks at Fountain, to share the knowledge that all our team members are gathering on a regular basis. We'll be videoing them and sharing them, so keep an eye out for future Fountain…
The 5 Stupidest things Marketing ‘Professionals’ Say
Ok, as the ‘click-baity’ title suggests, this is a rant. But it’s an educational one. I hope you find it useful. Having studied and worked in the world of marketing for over a decade now, it’s amazing how I hear…
You’re Wrong… And the Market is Right
“The graveyard is the richest place on earth, because it is here that you will find all the hopes and dreams that were never fulfilled, the books that were never written, the songs that were never sung, the inventions that…
The Biggest Mistake in Marketing
In this blog post I’m going to share with you the biggest mistake I see people make in marketing… it’s by far the most costly. The biggest mistake I see in marketing is focusing on activities rather than outcomes. A lot…
The Three Most Important Numbers in PPC
At Fountain, we have worked with a large number of clients who have either dabbled in paid search in the past and given up, or who are running a paid campaign but not seeing the results they were expecting. This…