I am currently working on my book entitled ‘Proof: taking the risk out of marketing‘
The book is aimed at business owners, entrepreneurs and marketing professionals who are tired of ineffective marketing that eats away at budgets without delivering returns.
It lays out the methodology that I have developed at Fountain – removing the risk element from marketing, by gathering evidence before making any decision involving large marketing spends.
This methodology is the foundation of our success at Fountain, and has fueled the growth of scores of our clients.
In my book, I will give you an understanding of why so many marketing strategies fall flat and equip you with the knowledge you need to remove risk from the marketing equation in your business or job.
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