Ok, as the ‘click-baity’ title suggests, this is a rant. But it’s an educational one. I hope you find it useful. Having studied and worked in the world of marketing for over a decade now, it’s amazing how I hear…
“The graveyard is the richest place on earth, because it is here that you will find all the hopes and dreams that were never fulfilled, the books that were never written, the songs that were never sung, the inventions that…
In this blog post I’m going to share with you the biggest mistake I see people make in marketing… it’s by far the most costly. The biggest mistake I see in marketing is focusing on activities rather than outcomes. A lot…